Skip to content
Sunday, October 18, 2026
Stride Center

The Video Platform Offers Users Power to Reduce Artificial Intelligence-Made Media in Timelines

Users will soon have a updated setting that permits them to lessen the quantity of artificial intelligence-produced videos appearing in their streams. This step comes as the service disclosed that it presently contains more than 1 bn AI videos.

Testing and Rollout

The update is being tested over the coming weeks before a full-scale launch. This development coincides with a increase in content created by AI, spurred by recent AI video creators.

AI Proliferation Online

Recent reports that approximately a tenth of the fastest-growing channels on another major platform only show AI-generated videos. A significant portion of this output is considered mass-produced AI material, a term for substandard, bulk-generated content that is typically nonsensical or bizarre.

Our research shows that a lot of users like content produced via AI tools, from digital art to informative clips, and we aim to give people the power to adjust the amount of that, based on their own preferences,” commented a company executive.

AI on the Platform

TikTok announced that there are presently over a billion videos on its app identified as made with AI. In total, in excess of 100 mn media items are submitted to the platform every day, making AI-generated material a minor percentage of its overall inventory.

Customizing Your Feed

Viewers will be able to decrease or raise the volume of AI-generated videos they view by opening the content preference feature in the app and selecting “AI-generated content”. Other topics that currently be adjusted under the filter cover current affairs, fashion, beauty, and dance.

Platform Guidelines

TikTok’s guidelines oblige content makers to tag convincing artificially created content, and it bans dangerous fake videos of celebrities or crisis events. Any realistic AI-generated clip that is not labeled can be deleted under its community policies.

In addition, the app will henceforth add an AI-generated tag to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for identifying content made by AI. This step is intended to deter users from seeking to bypass the labeling process.

AI Literacy Programs

TikTok is additionally establishing a $2m educational fund for professionals and institutions to produce informative material about using AI responsibly. This initiative will support non-profit groups focused on teaching programming and robotics.

Platform Protection

The video-sharing app has defended its safety measures, following controversy over intentions to make redundant numerous content moderators in the United Kingdom. It is planning to reduce 439 jobs in its user protection department in the UK capital, with labor groups and internet security professionals raising concerns that people are being substituted by machine-led review.

A senior executive clarified that human moderation would still have a role, but automated tools can safeguard staff by filtering out the most distressing content prior to it gets reviewed by people. The company announced a significant reduction in disturbing and violent content reviewed by human moderators over the previous year due to reliance on its machine learning processes.

We believe it is crucial to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s highly necessary to reduce exposure to unsafe media as rapidly, which is the area in which a lot of the machine support is proving valuable process content quickly.”
DH
About the author

Donald Howell

A digital strategist with over a decade of experience helping businesses scale through innovative marketing and technology solutions.

Stride Center

Type to search articles.